Well, first of all, what is private label products and content? To put it simply, any
private-label service or product, known often as “phantom brands”, are products that
are offered or manufactured by a company, but under another company’s special
brand. Services and goods with their own private labels are available in a wide range
of industries from foods, to cosmetics, to web hosting. It is simply printing your own
brand or logo on a product that is manufactured by a factory. The factory that made
your product and supplies it is then known as the private label manufacturer.
Private label applies to physical market and internet marketing.
If, for instance, you were a beginner private labeler, maybe you would get started with
the more “white label” approach. White Label is about content that is unbranded. You
could order a generic item from China for instance, in bulk, and then put your own
label on it and sell it. You would then learn the whole process of getting a product from
China to your own country. You could then test the niche market to see if any traction
is gained – you will see that it is much cheaper than actually investing in tool
modifications to create your own custom product. You will learn what hurdles will be
faced in transportation and manufacture; familiarizing yourself with all the right terms,
understanding that you and your manufacturer are on the same page about who
handles which part of the shipping duties, etc.
But that’s private label products to show you how private label rights work. In the same
way, there is private label content. It’s exactly the same concept but it is more about
monetizing private label content online – you are now an internet marketer! Here is a
video too to explain it in more details.
Private label rights can grow your online business
Today, content is king, Marketing is moving more towards informing people over
advertising to them – which is known as content marketing. With private label rights,
you will save time when you create content by buying rights in order for you to modify
and also claim ownership of the material. You will be able to get to PLR licenses for
graphics, audio, video, e-books, and articles. Buying PLR articles, for instance, you
would then rewrite them and then post them on your blog. Or you would buy PLR ebooks, rewrite them, and then sell them too.
There are some advantages, and as usual, some disadvantage to PLR – let’s check
them out quick:
Advantages:
1. You save time: Now you are coming up with ideas to enhance; not needing to
create articles right from scratch. With PLR, you are given the ideas, the outlines,
and the foundations from which to work.
2. It is cost efficient: Instead of hiring people like videographers, or writers, for
instance, the PLR content is available and affordable.
3. It’s flexible: Which means you can change the content; in fact, you must change
it. You could post the PLR content as it is, but it is far better to rewrite it. When you
own PLR rights, you are able to add, rearrange and delete content.
4. The claim of ownership: Which you need because you are creating entirely new
content – now you can put your name to it and claim the copyright. You are
acquiring informative products that you can use as your own, creating the
impression that you are making your very own product, that you are a skilled,
professional person in your field. In turn, you will get the trust needed to compel
customers to buy your product.
5. It triggers creativity: One of the best things about private label rights is that you
can be creative in a thousand and one ways.
This is because you can bring together all the elements, coming up with almost
original work without having too much difficulty creating the product.
6. Develop a product: With private label rights, you can simply modify or improve a
product even if it doesn’t fit your needs or tastes. This means you cut back on
wasteful time looking for products that are worthless and then still saving money
by avoiding the necessity of creating a whole new product.
…. and the Disadvantages
• Non-exclusivity: Sometimes the PLR suppliers can limit the number of licenses
sold, and you are still buying content that maybe thousands of others own as well.
That is why is it important to revise it and make it your own.
• Generic: Often, PLR content can be generic – and some aren’t well written. That
is why it is important to think about PLR as a framework from which you add your
own bit of flair.
• Restrictions: It will depend on your PLR license as to what restrictions will be
applied when using the content. It is just important that you read your license
carefully.
Drive traffic to your website and therefore, cash
Private label content can also be used to drive huge amounts of traffic to your
website and even improve your rankings in the search engines. Private label
content enables you to claim content as your very own, editing it in the way you
like, and using it as you like as well – it could consist of a pack of 10 articles say or
a full-on market package which can include e-books, graphics, audio recordings,
sales letters, etc. There is only one typical restriction though, and that is that you
cannot sell it unless you have the license to do so.
Heaps of us battle with so-called writer’s block; and some of us find it difficult to
produce fresh stuff for our blogs and websites. Sometimes we hire ghostwriters
which can turn out to be pretty expensive too, particularly if you are just starting out
in the online marketing world. But this is where private label rights come into the
picture! There are some PLR sites which have no membership and they sell nichebased article packs. Others have members so that the numbers of buyers are more
restricted. You are much more likely to receive a lot of content from a site that is
membership-based; it’s just that you might find that some are not relevant to the
particular niches you want to target. If you buy articles from the membership sites
like Tribe Bloom that are of top quality, you will find that that the articles have been
written based on a lot of keyword research; they are optimized for the exact
keyword phrases so that you get the top search engine rankings quickly. Just sign
up to get your content delivered to you every week.
Before you purchase though, you need to think about what you are going to be
using your private label content for; it should serve the best purpose for you. If you
want to create a whole series of special reports, then maybe an e-book would be
a good choice for you, because then you break it up into different sectors. You will
find plenty of sites that provide plenty of PLR content, but also all the relevant
graphics as well, as well as sales letters and squeeze pages.
If you are intending to create a product that makes use of PLR, then you are going
to save a lot of time and money.
Say now you decide to join one of the PLR membership sites, for instance, make
sure you find out how many people have the same access to the same content as
you do. So if the service that you want requires of you to share the content with
heaps, sometimes thousands of other members, it is recommended that you look
someplace else. The best private label sites probably restrict their article sets to
only around three hundred or four hundred members.
What is the purpose of PLR rights?
Well, the whole point of you purchasing PLR content is to simply make your life a
whole lot easier. If you are a business owner, you will know all about demands on your
time and a pretty lot of content that you need to create. With private label content, you
get a whole base of material to work from just so that you don’t have to do it all yourself.
You can buy content for instance for your websites or blogs, for promotions and
marketing material, for your own products, or course-creation. And with PLR, when
you have the content, you invest your brainpower to make the content better rather
than having to build it up from the ground up. When you buy PLR content, it is the
same as getting half of the work done straight away, at a bargain too, helping you
make the most of your valuable time.
How to rake in the cash by using PLR content
- First of all, you need to submit to the article directories in order to build traffic to
existing sites
That means rewriting at least 50% of the PLR articles you receive if not even 75% of
them. Why get articles and then just rewrite them? Writing articles from scratch isn’t
easy, especially when there are a lot, like 30 in a batch or so. But if you discover PLR
articles, then that 50-75% rewrite will probably take you half the time to do the articles
once you get the hang of it. And it becomes even easier if you make use of the article
spinning software that you get out there as well. You will add a kind of resource box
at the end of the article. The resource box would contain some anchor text links which
point back to your website. Anchor text is the keyword you want to be ranked with, in
the search engines. Next, you submit your articles to article directories and blogs.
Each site that makes use of your articles needs to include your ‘resource box’. This
means that you get one-direction links directed to your site from other pages from all
over the web. You will see how you get rewarded with higher rankings because the
search engines will love it too.
- Turn your site it into an autoresponder
You can use your articles or create an e-book to create your own newsletter series.
An autoresponder is a way of getting your subscribers to return to your site over and
over again. Not only that, but it is an excellent way of building a rapport over time with
your readers as long as you are providing them with value.
- You can use PLR content to create mini websites of your own, selling your affiliate
products from the websites. Just remember that PLR articles need to be rewritten,
otherwise you will get penalized for content that is duplicated. It is important, too, to
add your own style and tone into your content.
- Take a couple of related PLR products and add them to bigger packages because
this will, in turn, allow you to sell your original offer for much higher prices.
- You can also bundle your articles in reports which you can offer as kind of ‘bribes’,
for when you complete the opt-in mailing list on your website. When visitors want to
subscribe to your list, they can download the report.
- You need to keep your blogs fresh with new content. You will do this by scheduling
the publishing of a new article every day or at least once a week. When you publish
fresh content, you start to build up traffic to your site.
- You can harness the power of viral marketing when you add your affiliate and
website links to your PLR articles and eBooks. When you give the content away as a
bonus or grant resale rights, you ensure that the whole viral effect is in place – which
your articles and eBooks will be around for many years to come.
- Use your PLR eBooks to create screen capture videos or slideshows. The video
you create will market your service or product, sharing YouTube sites, for example.
- You can bundle the e-book with other e-books that are related to the same topics
so that you can create comprehensive home study courses. You can burn your PLR
content onto a CD accompanied with helpful checklists and manuals. You can also
produce a home study course to sell for plenty of dollars.
- You can convert all your PLR content into physical books, to sell on auction
websites.
These are just ten ways that private label rights can be used to boost your business
online and as you can see, the possibilities are endless. There is no limit to all that you
can imagine and accomplish!
Just invest in private label rights (PLR) products which come with special type rights
or licenses so that you can legally publish or edit articles to make them your own.
Understanding the license terms
When you buy private label content, it’s highly important that you understand fully the
terms of your license. Even though PLR does come with options to edit the content,
and add your brand and name to the material, there are still some restrictions in place
when it comes to distribution. You don’t want to risk any legal issues by using PLR
content in ways that go against the developer’s licensing terms and restrictions.
These are the private label content types, amongst others:
o Articles
o E-books
o Videos
o Training courses
o Software
o Audios
o Graphics packs and graphic design
o Done-For-You e-mail
o Mind-maps, cheat-sheets, and reports
When you buy PLR content, you straight away become the authority of the category
or niche that you are in. No time or effort is wasted in creating a whole lot of brand
new content. Now you will be able to rebrand the products as your very own, even
putting your name on it and reselling it, and then still making money!
Great ideas to make money with your PLR products
• You simply sell the product earning 100% of all the profits.
• You sell the exclusive resell rights and the master-resell rights to resellers at five
to ten times of the product price.
• You create your own multiple free articles and reports for the content or in order
for you to gain followers (the Landing page Bonus) and leads. A landing page is a
page on your website that will funnel visitors to take specific action. Landing pages
will drive mailing list signups when special incentives are offered, such as free
bonuses. The landing pages work through elimination; they take out all the stuff
that is not required such as sidebars, footers, navigation links, etc.), putting all the
focus on the action intention. You can use landing pages for books that you write
or for your newsletter sign-ups, for consulting, or for any new service or product
release.
• You can publish your work online, for example in your own blogs.
• You can cover your product into a physically printed book, sell it, and get the profits.
• Start your own weekly newsletter for your subscribers
Conclusion
o Private label products have literally taken the internet marketing community by
storm. Wherever you turn today, there are simply tons of private label rights ebooks, articles, and software being sold for low prices. Not too long ago, you would
have had to pay a fortune to get private label rights for a product or service.
o The key to making a lot of money with PLR is for you to choose the best quality
content as you can. All you do then is to make simple modifications to your PLR
content – ending up with market-ready, polished packages that your customers are
happy to pay for.
o Today, private label content is really an easy way to generate more content and
that means more money. Because after all, the more content you put out there, the
easier it becomes for you to attract customers, subscribers, and also to attract
leads.
o Whether you are a developer, a blogger, or an affiliate marketer, you need fresh,
specific content that will speak to your audience and so further your brand. It is true
that creating content for your business can be pretty time consuming, but with
private label content, this is all done for you.
o With PLR you are allowed to take what someone else has created and then brand
it as yours entirely. Still better, you price it to your wishes, using the content in so
many ways, and that includes blogs, membership sites and the back-end systems.
Not only is it one of the easiest ways to maximize your income, but it’s also a fast
way to kick start your new business or marketing campaign – or to test the water in
unfamiliar niches.
Do your online business a favor – investigate ‘private label content’ – you actually can’t
afford not to, not if you want to stay sharp and on the edge of your competitors.
Marketing Online 