Why Using Snapchat To Take People Behind the Scenes of Your Business is a Great Idea
For Generating Customers
Everyday there have been new opportunities for businesses to expand their ideas, services, and products all across their respective consumers’ markets. Unfortunately, there are a myriad of businesses that aren’t necessarily taking the time that is necessary to ensure that everyone is able to see what they have to offer. In the case you have just begun your business experience, whether you are striving to maximize your profits, or to create a newer base of consumers to expand the markets you are prospectively striving to reach, you may want to utilize the relatively new social app: Snapchat.
Snapchat allows people to connect from all around the world. One of the best aspects of this great new website is that it allows people to communicate in private conversations. Meaning, if a customer has a question that they would like to keep confidential, they can simply ask one of the representatives of the companies that they are seeking to potentially purchase a product and/or service from. In the case they are to find something that they actually think they have interest in, they can ask any questions that may pertain to the particular item(s) and/or service(s) that they think may be able to benefit them in their lives. Due to the complexity of today’s markets, whether such markets contain products and/or services, it is highly imperative for companies to ensure that they are presenting themselves in a way that their respective consumer base can truly sense what is being presented for them to have an opportunity of purchasing and benefiting from.
There are no better options than utilizing some of today’s online communicative tools along the likes of Snapchat. Snapchat is a website that offers some of the best options for communicating with users from all around the world. If your company is currently rising in your particular market as being a promising one, one that has seemed to interest anyone who has taken a look at what products and/or services are available, then you may find that Snapchat is going to be a popular communication tool for you to implement into the operations aspects of your business.
Signing up for Snapchat is quick and easy. You will only be required to fill out some minor details about yourself and an e-mail address. The signup process only takes a few minutes and you can begin your processes of business communications today. Whether you are striving to achieve a great consumer base, or a better way of communicating with the consumers you currently have, Snapchat is a good enough of a communications tool to incorporate into your business’s platform.
The Best Type of Businesses for Snapchat Marketing
Snapchat is a relatively new social media tool that can be used for marketing products and
services to customers. It is used primarily for customers ages 13-37 years of age but that age bracket is widening all the time. It has over 100 million active users that use it daily. It is designed for retail, consumer goods, restaurants, hotels, cosmetics, sports, fashion, cars, and any industry that reaches a younger active market.
When you sell to customers 13-37 years old this is the social media tool to use. There are many ways that businesses can use Snapchat to promote their small, medium, or large businesses. Marketers should take advantage of its social media tools.
It can be used to showcase your products to the customers in the language they speak. Taco Bellused Snapchat to market a new product to customers ages 16-35 year old using dazzling photos and texting messages with emoticons that this audience could relate to. They wrote a clear message as to why the customer would want to stop by and try their new food product.
Sending out exclusive promotions or ways to save when buying your product or services product is another way to use Snapchat. A yogurt chain named 16 Handles gave discounts when customers visited their store. The used Snapchat to give customers varying discounts at the register when they paid. This is a great way for businesses with e-commerce sites or stores to use their social media tools.
When you send a snapshot to a customer Snapchat doesn’t allow you to send one to a user who has not added you to their friend list. This means you engage customers that will most likely buy your products and services. This helps you reward loyal customers more quickly.
Another technique that works with Snapchat is to answer customer question using a short video with photos. Perhaps a customer asks you how to use a product. Your staff make a short video 5-20 seconds answering the question. Even if your customer asks for direction to your restaurant or store location sending a map or written text message should please them.
Business can use videos to show fun activities behind the scenes. You can make videos of your employees working on new products or showcase new products to customers. Examples are employees making a new pizza at a restaurant or a sport team singing in the locker room. Engage your customers as if they were part of the business.
You can highlight special events like promotional, fundraisers, and trade shows. The NBA used this tool to broadcast special events like the All Star Games and Finals. Fans were able to talk with team players and get to know them using Snapchat. Another value of Snapchat is the ability to test new products. Consumers can give you feedback and your marketing staff can note the reaction.
Send coupons and incentive to loyal customers to sell products and services. One sports team gave fans a prize for finding their locations and attending a game. Another food business asked customers to snap a photo of themselves at the restaurant in exchange for a discount next time they bought the product.
Snapchat is a social media tool for your business that the reach 13-37 year old market. It is for restaurants, consumer goods, cosmetics, cars, sports and much more.
Why Using Snapchat To Document Live Events Can Be Great For Promoting Your Business
Social media has transformed marketing for businesses. Makeup companies are posting pictures of real customers wearing their products on Instagram, and Snapchat, a video networking tool, reaches the same wide market as Instagram. Whether you are trying to advertise services or demonstrate how your product works, Snapchat is an excellent marketing tool.
Celebrities post videos of their lives on Snapchat, and their moments go viral, reaching millions of users. Businesses could take advantage of Snapchat’s wide and varied audience with a wellplaced video. Snapchat’s philosophy of “Life’s more fun when you live in the moment” can help turn your business videos into profit.
How would you use Snapchat?
Customers want to see what your business can do for them. In a quick fix society, many people want to feel like the money they are spending is worth it. Shopping Apps often have pictures of real customers using their products. You can use Snapchat in ways that showcase your product or service.
Show your potential customers how your product/service is worth their time. If you run a small business shop, showcase moments in your shop where people are spending their time and happy. Make your customers want to be there. If you have a beauty or health product, show the customers how the product can benefit them.
You have to examine what you want your customers to see. What is the end goal for your
product? Showcase that. Let customers see it works. Snapchat videos to show how great your business is above everyone else’s business. Snapchat audiences will respond if your video captures their attention.
How do you make a Snapchat video that works?
Before you start shooting random videos, you need to pre-plan what you want audiences to see. What is the philosophy of your business? Are there moments in your business you wish the world could see? That’s what needs to be on Snapchat.
You need to show the smile on happy customer’s faces or the amazing experience of your
business. This video is the way you can show off your hard work for the world to see. Snapchat is like a commercial but a little more. You have to remember those who subscribe to Snapchat like to “live in the moment.” You need to quickly upload these everyday moments in your business. You need to record live events. It is not a YouTube video or a commercial; it is Snapchat and it needs to be happening now.
Snapchat can be an effective marketing tool for your business if you showcase what your
business has to offer. Just remember you need to make sure you are showing your business off in the moment. The effective Snapchat video is a current everyday moment of what you and your business is.
What You Should Be Doing on Snapchat
You’ve decided to use Snapchat for your new business and you are unsure of ideas to promote on it right? Well you’re in luck there are several ideas you can use to promote your new business via Snapchat. Depending on the type of business you have you can use it to promote new products, send out promotions for these products, and even reach out to your audience to get feedback for them. You may send out a ten second snap of your product then watch your audience snap you back about how excited they are for it. And then you can send them a video back thanking them or sending them out a coupon code to redeem. That’s a really effective marketing method that’s been used time and time again.
Now, if you’re business is just starting out you may not have that many followers and that’s more than okay, you’ll get there. The best thing you can do is to just send everything through what Snapchat calls your “story” that way it’s deliverable to everyone that follows you.
You can provide your audience with behind the scene content which helps to create a strong following. People feel a sense of involvement when they know how and where the magic happens with their favorite business. Send out tours of your main office, or the company just having a good time.
Since Snapchat is such a huge social media network, you can also use it to partner up with
influences to spread awareness of your company. In doing this, it can strengthen your company’s platform and increase other marketing strategies. If you plan on having any live events within your business, put it on your story! Snapchat is perfect for showing real time direct access to your events. It gets the audience excited and again makes them feel involved in that event.
Incentives are another good marketing strategy. Host sweepstakes or giveaways asking your audience to help you build your following. Ask people to share your Snapchat name or comment something in exchange for a product. You can say something like “When we reach 1,000 followers we will be giving away 10 (Insert Product here.) Or you can give an incentive for feedback on your products, that gives you and your customer a feel of which direction your company is headed. Push incentives as often as you can.
Teaser snaps are a fun way to get your audience excited about what is to come. Send a short five second teaser snap of your new product, brand, or maybe the last day on set. Make this snap vague enough to intrigue your followers and keep them on their toes. These are surely effective ways for you to use Snapchat to market your business.
Ideas for using Snapchat for Business Marketing
Businesses looking for a new and creative way to connect with their regular and prospective customers should consider Snapchat. When using this fastest-growing social media network for social media marketing, there are numerous unique and creative ideas for maximum benefits. Among them include:
- Content Development
Snapchat can be used to develop content for your business. Some of the ways among them are creating tutorials about something lying in your area of expertise. You can also give your connects a glimpse of behind the company, for example how a particular product is made. Also showing your product in action is an excellent idea. - Invite Participation
This is possible through asking people to post a reply on other social networks or even reply to your snap. To make this a successful exercise for your business, consider following people back on Snapchat. Responding to replies and queries in the comment box is crucial. - Get Creative
Creativity via Snapchat is easy, for example drawing or writing on pictures to add humor. Finding an intelligent and unique way to get people interested and paying attention to your content. Also, consider telling a story with some series of snaps. - Adding a Call to Action
For example, asking followers to take a screenshot of a snap, is an excellent way to ensure your content spreads. Asking people to visit your website is another fine idea. You may start a story and then tell your followers the continuation is on your website. - Build a Following
Considering that this social network has no hashtags, search, or any other traditional method of content discovery, building an audience may be challenging. You can make people know you are on Snapchat to follow you. Posting snapcodes on your other social networks may do the trick for you. - Events Promotions
Social media is one of the manageable and best way to tell the world about your business events. You may post videos explaining about events, their locations and time using your Snapchat story. You may use your other social media networks to redirect your followers to Snapchat. - Fun Tidbits
Away from the serious means of marketing. You may use Snapchat to engage your followers in a humorous and funny exercise. You may post screenshots and ask your followers to vote on them. Ensuring the activity is fun to take part in is of the essence. - Contests
This is an excellent way to engage your followers. For example, you may challenge your followers to a drawing contest of your company’s logo. To ensure people are willing to take up the challenge, consider offering something to the best drawer. A gift hamper would be a consideration.
Snapchat social media marketing is a mostly chartless territory. However, you have an excellent opportunity to seize the chance and be an early adopter and catch your business’s spotlight. Snapchat allows you to share with your followers creative, fun, and personable content with ease and quickly interact with both your current and prospective clients.
Marketing Online 